Content Strategy
The cornerstone of all marketing strategy is what we call this. But again, this takes different avatars for different needs. We help companies large and small with content strategy including setting specific goals and tracking them. Projects we excel at sometimes take the shape of campaigns for larger financial and technology companies that can involve specific amplification of audiences or engagement. And sometimes they take the shape of ongoing content planning and creation to help smaller brands get reach and conversion.
Campaign Strategy
Planning and executing campaigns that work can take time and effort. And in this modern world of digital communication, there’s always a new campaign on your desk. Something disruptive. Something seeking the viral holy-grail. Something that is a problem and needs to go away as part of your KPIs. We run campaigns from thinking to execution, including creation in multiple formats.
Digital Brand Voice Development
The only thing you can do to stand out in a noisy space is to have some personality. Listen closely. Find and stay true to your voice – in every little thing. Quirky, inimitable, memorable. Use humour, use earnestness, use style, use candour. Tell stories. And helping people translate hallowed brand documents into usable every day digital communication that works is something we do well.
Digital Marketing Strategy
In addition to content strategy to effectively drive conversions. We help small businesses plan and deploy their marketing dollars. We often get requests for a designer or a writer, when the greater need at hand is to drive some traffic using SEO or inorganic pushes. It’s hard for many smaller business to afford it all and stand out. We offer workshops to help mind map an overview strategy if you don’t have the bandwidth within or are just getting started.
Master Content Calendar Planning
One of the best tools in our planning arsenal is a content calendaring tool called ‘Unplug and Play’. It is an analog calendar that will simplify your digital marketing. It’s based on the principle of creating and distributing in a different format to get recognized as a quality publisher or content and therefore, prioritized by the algorithms. It’s simple but effective. We offer content calendar planning in a range of scope including the free tool here.
Customer Journey Mapping
If all creation of your digital properties is not beginning with a journey map, however rudimentary, you’re doing yourself a disservice on the effectiveness and potential digital ROI front. We can help you understand your audiences and analytics and map them into clear journeys that improve your user experience and deliver better results for your digital and social properties.
Email Marketing Strategy
Email is one tool in most marketers portfolios that runs on auto-pilot. Which is unfortunate because it’s a heavy hitter. If open rates of at least 50% sound good and if you’d like to see some of your highest conversion on CTAs, we should talk. We are platform agnostic with the exception of advisory on what offers the best design and analytics opportunities. Nothing is perfect, but a well-planned email strategy is one of your best tools. Use your list.
SEO Strategy
SEO is an acronym thrown around too easily. Often people have no idea what it involves. Here’s it’s bio. SEO is rooted in presenting the kind of content that search engines can understand as they prioritize what to show people when they search. It involves multiple activities like cleaning up your content house, creating a body of work in a few areas of expertise (aka keyword-ing), building social proof via things like backlinks from authorities, and much more. Before you do anything, you need a strategy. We can help.
Inorganic Strategy
‘Facebooks ads don’t work’. Yes and no. They don’t work if your inorganic strategy involves a fingers-crossed-and0-hit-the-boost button. They do if you know your audience is there and target and remarket to them with good creative. LinkedIn works even better for some. And the right type of search engine work. To know what works for you, you need a strategy. We can help. We work on objective-driven campaigns, either as part of a greater holistic effort, of help you plan and bring to life from start to finish.
Organic/Inorganic/SEO for small business
In addition to content strategy to effectively drive conversions. We help small businesses plan and deploy their marketing dollars. We often get requests for a designer or a writer, when the greater need at hand is to drive some traffic using SEO or inorganic pushes. It’s hard for many smaller business to afford it all and stand out. We offer workshops to help mind map an overview strategy if you don’t have the bandwidth within or are just getting started.
