What’s UNboring right now in the wonderfully wide world of content marketing?
First stop… Shabaz Ali. And his blanket.
The brand is in the blanket
Hand up if you know ‘Shabaz says’ from TikTok (and Instagram) 👏
Shabaz Ali is a digital creator who delivers commentary on consumerism. In this clip, he talks about why he thinks his brand was built on the blanket he snuggles under in his bed as he duets various curated pieces.
What constitutes “brand” is entirely different in 2023 than what it was even 3 years ago.
While the term ‘personal brand’ does it no justice, it is people that count in the age of artificial intelligence and avatars.
It’s people that build the relationships that convert to revenue.
If you’re looking to magnify your voice and take your online personality from vanilla to Van Halen, I may have an idea 👇
Join me for: How to build an UNboring voice on the interwebs
This free 50 minute virtual workshop is designed for startup founders, content marketers, and department leads to help you craft an intentional and memorable voice online in a time of great clutter and performative actions.
In this workshop, you will learn (and practice):
- How to conduct informal research with your target audience on what they enjoy about interacting with you
- The 3 levels of memorability in crafting an online persona (and how to practice them)
- How lean into the things about you that make people smile
Date: April 27, 2023
Time: Noon EST
Duration: 50 minutes including hands-on working session