Artificial intelligence holds enormous potential to transform workflows and amplify our capabilities. Yet with endless emerging AI tools and applications, many leaders fall into an implementation trap – attempting to overhaul everything at once.
This lack of focus dooms many AI initiatives. When we dabble across too many fragmented pilots and proof-of-concept AI projects, we end up overwhelmed, with few measurable results to show.
As Tereza Litsa, Marketing Consultant, noted in a recent episode of The 4am Report podcast, the key is resisting this temptation to boil the ocean. To operationalize AI successfully, you must narrow your focus to a single burning priority.
The Power of Purposeful Constraints
AI mathematically expands what is humanly possible. But the irony is realizing this potential requires eliminating distractions and applying purposeful constraints.
Rather than chase every AI-fueled idea, rigorously identify and address your #1 friction point. Is it endless data entry? Difficulty generating fresh content to systematize thought leadership? Too many customer queries? Whatever the bottleneck, isolate and improve it.
This focused approach generates momentum and compounding returns over time. Iterate and expand capabilities gradually once you demonstrate success. But hold your ground against scope creep. Don’t drift into experimenting with other intriguing AI applications until you fully capitalize on the first use case.
Start with AI Fundamentals
Focused AI adoption begins with the fundamentals – understanding your existing workflows. Map out step-by-step what happens today. Visualize it. Discuss it with others.
This process reveals hidden inefficiencies and pain points. It also crystallizes where humans could hand off repetitive tasks to AI while continuing to provide irreplaceable creative oversight.
Only with this workflow clarity can you pinpoint the highest impact application of AI for now. Chase scattered AI glory and you’ll quickly lose direction. But address a clearly defined need, and momentum builds.
Put on Your AI Blinders
My dad used to say I was like a racehorse in my ability to put on blinders and gallop towards a goal with relentless focus. This “racehorse tenacity” serves me well in AI adoption too.
When evaluating new AI capabilities, I move through them with purposeful tunnel vision. I pick one friction point, learn its intricacies, customize it to my needs – blinders on the entire way.
Only then do I consider expanding the AI scope, in incremental steps, while maintaining focus on the thing currently at hand.
This approach prevents scattershot pilot purgatory, where you half-heartedly dabble in multiple tools with no meaningful progress beyond the glow of the rabbit hole.
How to win with AI in your marketing
🐎 Pick one thing!
🐎 🐎 Customize it. Master it. Perfect it.
🐎 🐎🐎 Only then move to the next. And repeat. 🐎
Blinders on, friends. You’ve got a race to win! 🏆
Because as small businesses, our agility and speed are an asset only for a limited amoutn of time. Soon the giants catch up.
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