Welcome back to the đ«4 AM Reportđ«, where weâre taking some of our own advice and repurposing some podcast episodes from the past. Youâve heard us speaking about the content audit and recommending that you know what you have in your bag of tricks.
This can help when you want to say something again (because itâs still relevant or pertinent for the time) and so you donât always need to be producing new things (yippee). As Susan says, âreuse with prideâ. On this episode, we talk about crisis communications, whether itâs for the post-pandemic world at large, or the greater consciousness that’s making each of us more aware of social justice and how we can contribute to it.Â
In the last month and a half or so in Canada, we’ve been on the news cycles surrounding the discovery of graves in residential schools. And we know that Canadian businesses and many other large businesses have struggled with crisis communication. What do you do? How do you not say the wrong thing or not be tone-deaf and come up with the perfect statement in response to something? Maybe you have a crisis communication plan. Either way, these tips can help:Â
- Stop, drop and rollÂ
Do this when anything hits the news cycles that requires sensitivity, whether it’s a large issue that affects the world, or something that affects your company. Stop and rethink what you have to do, stop all automations and then continue (and weâve written a wonderful blog post that covers this topic if you want more).Â
- Make a good apology
When things go wrongđ§», despite your best efforts, and despite multiple plans, the best course is a good apology (read more about this here). Â
In this episode, which is an amalgamation of two past episodes, youâll get our best tactical advice for what to do in a crisis. And itâs not doing nothing at all.
Hope you enjoy it!
If youâd like to chat more about your crisis communications (or any of your marketing), please give us a shout at C+P Digital â we would love to help!
Plus, if you’re losing sleep over a particular marketing/business related problem or if you would like to suggest a guest on the 4AM Report, let us know.
You can find us on Apple Podcasts â subscribe to us â you won’t regret it!
And as always, sweet dreamsđŽâŠwell, hopefully!
