anchor theory of content

Hello and welcome back to 🎙The 4am Report🎙. We’re going back to our roots, with a micro episode that’s filled with no fluff, super-important advice. Quick and easy for you to digest (nom-nom). Because, as we roll into the fourth quarter, you need to focus on getting things done so you can start planning for 2022. 

So, without any more ado, we decided to repurpose some of our hits that will give you the best advice on how to do that. Complete with our zero-fluff promise. 

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On the show, you’ll hear more about the anchor theory and how to use it get an explosive amount of content, making your planning as easy as 🥧🥧🥧!

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About this anchor thing. If you haven’t heard us talk about it yet, check out this pretty self-explanatory visual below. 

Let’s break it down. Say you have a piece of content. A podcast, a blog post, a report or virtual recording. Surely you can break it up into a few points.

Now, stop and think of the four formats:

❶ Written format
❷ Audio format
❸ Video format
❹ And, the graphic or image format

Last, but not least, think about where your anchor piece falls – and use the other three formats to expand upon your anchor piece – highlighting some of the best bits from your long-form content.

We also discuss:

• The Three Bs: Budget, Bandwidth, and Burnout
• The Three Rs: Reduce, Reuse, and Recycle

👂Tune in to the episode to learn how the anchor theory have explosive results for your content, while freeing you up for that all-important planning stuff👂. 

Want to chat more about your marketing concerns (or any of your content!)? Give us a shout at C+P Digital – we would love to help!

 Plus, if you’re losing sleep over a particular marketing/business related problem or if you would like to suggest a guest on the 4AM Report, let us know.

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And as always, sweet dreams😴…well, hopefully!