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c+p digital

Conversion driven digital marketing agency, focussed on creative content.

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improving your podcast

The key to explosive content

October 7, 2021 by cpdigital

Hello and welcome back to 🎙The 4am Report🎙. We’re going back to our roots, with a micro episode that’s filled with no fluff, super-important advice. Quick and easy for you to digest (nom-nom). Because, as we roll into the fourth quarter, you need to focus on getting things done so you can start planning for 2022. 

So, without any more ado, we decided to repurpose some of our hits that will give you the best advice on how to do that. Complete with our zero-fluff promise. 

via GIPHY

On the show, you’ll hear more about the anchor theory and how to use it get an explosive amount of content, making your planning as easy as đŸ„§đŸ„§đŸ„§!

via GIPHY

About this anchor thing. If you haven’t heard us talk about it yet, check out this pretty self-explanatory visual below. 

Let’s break it down. Say you have a piece of content. A podcast, a blog post, a report or virtual recording. Surely you can break it up into a few points.

Now, stop and think of the four formats:

❶ Written format
❷ Audio format
❞ Video format
âč And, the graphic or image format

Last, but not least, think about where your anchor piece falls – and use the other three formats to expand upon your anchor piece – highlighting some of the best bits from your long-form content.

We also discuss:

  • The Three Bs: Budget, Bandwidth, and Burnout
  • The Three Rs: Reduce, Reuse, and Recycle

👂Tune in to the episode to learn how the anchor theory have explosive results for your content, while freeing you up for that all-important planning stuff👂. 

Want to chat more about your marketing concerns (or any of your content!)? Give us a shout at C+P Digital – we would love to help!

 Plus, if you’re losing sleep over a particular marketing/business related problem or if you would like to suggest a guest on the 4AM Report, let us know.

You can find us on Apple Podcasts – subscribe to us – you won’t regret it!

And as always, sweet dreams😮
well, hopefully!

Filed Under: Blog Tagged With: anchor theory of content, content amplification, content formats, explosive content, improving your podcast, podcast, podcast amplification, podcast success, Podcasting, podcasting tips, podcasts, repurposing content

EP133 4 Plays to get your Podcasting Mojo back

September 22, 2021 by cpdigital

Are you falling out of love with your podcast because you’re not seeing results or not using it to the full? Or maybe you’re just bored of the same old, same old. In the words of Bobby McFerrin: đŸŽ”Don’t worry, be happyđŸŽ”, because we’ve got four plays to get your podcasting mojo back:

  1. Get your podcast seen and heard by integrating it on your website 
  2. Utilize good writing (and spin that podcast into as many pieces as you can)
  3. Change up your format (how about a panel?)
  4. Use the material from your pipeline 

🎧Tune in for more great tips and get that podcast mojo going 🎧

Filed Under: Podcasts Tagged With: creating a podcast, improving your podcast, podcast, podcast amplification, podcast branding, podcast engagement, podcast formats, podcast integration, podcast marketing, podcast success, Podcasting, podcasting tips, podcasts

#125 – The Holy Trinity of Podcast Hooks

August 25, 2021 by cpdigital

Want to get people hooked on your podcast? The Holy Trinity of Hooking tells you how (in our trademark style, because if your mind went there, you’re our people).  On this episode of 🎙The 4am Report🎙 we dive into the 3 ways you can make sure your podcast is memorable:

  1. Up your visual 
  2. Rethink your intro 
  3. Ditch the fluff

🎧 Tune in for more! 🎧

Filed Under: Podcasts Tagged With: digital marketing, how to hook your audience, improving your podcast, marketing, podcast amplification, podcast engagement, podcast intros, podcast success stories, podcast tips, podcast visuals, Podcasting

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