Welcome to The 4AM Report. To start, we’d like to share a quote:
“I’ve always wanted to do a show with women of different generations, backgrounds and views. A working mother; a professional in her 30s; a young woman just starting out; and then somebody who’s done almost everything and will say almost anything.”
-Barbara Walters
If you haven’t watched The View, which kicked off in the late 90s, each episode started with Barbara reading this. The show, which was revolutionary for its time, featured 5 different women who joined this panel on daytime TV to talk about politics, social justice and share their expertise.
We keep talking about The View because this show is what we’re trying to do with podcasting. We’re replicating the idea of people coming in and sharing different perspectives with a wider audience. And we’re doing it by creating podcast cohorts of five people. Here’s a sneak peek into the five key reasons you should consider a podcast panel:
- More accountability
When you’re in a mastermind or in a cohort, you tend to get things done purely because you don’t want to be the person that shows up and says, ‘I didn’t get it done’.
- Reduced Bandwidth
The first resistance we hear when it comes to creating a podcast is ‘I don’t have the time to do this’. Especially if you’re working solo. But if you’re working with podcast cohorts, you’re cutting your bandwidth by creating syndicated content. You’re releasing similar material that’s now going out through four or five different feeds, which are going to be cross-linked. It’s going to give you good Google juju. That’s how you can do the same amount of work for an incremental amount of output.
- Amplify your network
Creating a podcast cohort is a really meaningful way to amplify your networks, especially when you’re not necessarily doing as much in-person face time on stages and panels. For us, creating a podcast cohort has resulted in a minimum of five times our regular traffic. Then there’s the mastermind side of it, as some of the guests on the panel form relationships and end up working together. It’s also a way to collate information, bringing together different perspectives or expertise so that your audience doesn’t have to sift through five or six podcasts from different specialists to get the information they want.
- Up the entertainment quotient
Just like The View brought women together, a podcast cohort brings people together, often to discuss serious topics, but also to bring some fun and levity to the show. We’re big fans of the entertainment quotient and it’s why we use metaphors like ‘what Barbara Walters did for daytime TV back in the 90s, we want try to do for podcasting in 2021’. And it’s easier to people to get (and resonate with).
- Get better together
‘We are better together’ is a value that came from the pandemic, it became a hashtag and people use it to tell their stories. But when it comes to podcasts, it means that if you use a cohort or a panel you can feed off each other, amplify each other and just create better content than you might flying solo.
If you’re even a little bit intrigued by the above, 🎧listen to the episode for more🎧.
Want to chat more about your marketing concerns (or any of your content!)? Give us a shout at C+P Digital – we would love to help!
Plus, if you’re losing sleep over a particular marketing/business related problem or if you would like to suggest a guest on the 4AM Report, let us know.
You can find us on Apple Podcasts – subscribe to us – you won’t regret it!
And as always, sweet dreams😴…well, hopefully!
