That is correct.
A HUGE amount of solid writing WILL help you power up your podcast, and help you get found on the God that is the Googles.
Wait. What?? You might be saying. A HUGE AMOUNT?? Guys, I simply don’t have time for that kind of commitment!
Au contraire, friends. You most certainly do. And, as we are wont to do here at c+p digital, we’re going to share our secret sauce with you, map out how easy it is, and show how you can big-up your podcast through the power of the written word.
The Pen is Mightier than the Sword
This week’s 4 AM Report guest was one of our own – writer/editor Lindsay Bell.
And while we’ve written before about the awesome ROI potential of podcasting and created our own “4 AM Report Origin Story” promo video (superhero themed, of course! 🦸🏽♀️🦸♂️)….
…today, we wanted to pick Lindsay’s brain, and dig into how she creates so much content out of one podcast episode.
How Do We Love Thee, Transcript? Let’s Us Count the Ways!
One of the biggest gifts that keeps on giving, believe it or not, is the humble transcript. If you can afford to get your podcast episodes run through AI transcription software – DO IT!
There are a number of reasonably priced models out there (here’s one, for example) and most have same day turnaround.
What this does is reduce the time-suck of having to transcribe your episode yourself, and quickly provides you with all the quotes and snippets and clips you might want to access (for all that content we mentioned above!).
BUT! (there’s always a but)
These transcripts aren’t perfect – they’re AI – so consider the source.
There’s no cutting and pasting that’s going to happen here. You will find errors, and you will need to tweak and adjust the copy as you create your content. But you will come to find that your transcripts – misheard words and all – will be your lifesaver.
You will quickly and efficiently be able to create robust show notes, social copy, snippets for graphics/promotion, and flesh out a longform blog post for your website (as we have done here!) – all to be used to promote 👏 the 👏 hell 👏 out 👏 of 👏 yourself 👏👏👏👏👏!!
Keyword-rich written pieces help drive organic SEO. Which helps drive people to your website. Which helps drive people to get to know you. Which helps drive people to hire you! (well, in a perfect world! 😂)
Ask yourself the following:
🎙 Have you started a podcast lately?
🎙 Have you been thinking about starting a podcast?
🎙 Do you know anything about podcasts?
If you answered yes, yes, no (😂😂😂) to the above questions, you’ll want to either check out the full episode, or continue reading for a sampling of our own writing tips, tricks, and tactics to help you increase your visibility, widen your reach, and level-up on your way to becoming seen as a thought leader in your field.
You’ve Got the Transcript. So Now What?
“It varies client to client, but for us, for the 4 AM Report, we do social posts, obviously we do show notes for us – in fact, because we publish long form social content, our social posts effectively become our show notes. Saving more time! It’s full of emojis and it’s our personality and we’re having fun and yet at the same time, there’s bullet points and all the information is there, what are we talking about? Why do we have this guest on? Who they are? Why you need to listen? That sort of thing. But it’s done in a more fun way [than some clients]. So, we’ve got social posts, we’ve got show notes, and then from that, I then take the transcript, and I take the subject matter that we’re talking about that day and I do some research on it. I always think about things before I actually write – you know when I’m loading the dishwasher, what have you. I come up with an idea that I want to write more about, to expand and flesh out that episode’s subject matter. And that provides a value add for your readers and for the people who are going to maybe find the blog from listening to the podcast too.”
Mix it Up
“We talk a lot about the anchor theory here, and the flywheel thing. So, this allows us to take a show, like the podcast, and create just an explosion of content from it. But what we’re not doing is just sending out the same stuff all over the place. Because especially in the blog post format, you know, you don’t just take your transcript and drop it into the blog post. So yeah, because there’s a duplication problem with Google Search, right. If you have too much dupe content out there, they will flag that. And that’s not good for your SEO and your search results, too. So that’s why we work at changing it up and adding more value.”
Advice for the Busy Executive Looking to Start a Podcast
“Look, it DOES take time. And it becomes a sort of Faustian Deal thing: Do you save a few dollars, try and do it all yourself and fit it into your busy, busy schedule? Well guess what. One of two things happens – either you don’t do it week to week, and that’s a problem. Or you’re doing it but you’re throwing out…not the best content…because you really don’t have enough time. If you’re just starting out, and you really can’t afford it, you know what? You don’t have to go full bore, you don’t have to be writing 2000-word blog posts, that sort of thing. Instead, take what we do and the suggestions we make, and do them short-form. Just get it done. But if you do have enough money, investing in somebody who can turn this stuff around for you, and who has the experience, is invaluable. Don’t just sort of hire some schmuck (laughs) because this is a lot of content, I mean, this is the baseline of your marketing efforts if you do it this way.”
“One other small point too with the transcripts, they really are gold, honestly. As someone who is so old (LOL) that I come from the days of transcribing interviews myself, longform, it saves a ton of time. But also, because we’ve got our fingers on the pulse, I mean, this is what we do, that’s our job, to stay on top of things for clients. If something happens in the social-political sphere – especially over the last few months with Corona and the anti-racism movement, etc., you guys more than once have jumped into it like, ‘Okay, it’s Monday, but we’re going to get together really quick, and we’re going to knock off a quick little podcast about XYZed, in relation to marketing or crisis communications.’ And you get that transcript to me, and I get that turned around and voila, there’s more content. So even if we’re kind of doing two episodes that week, it doesn’t kill me because you’ve got those transcripts.”
Phew! We wouldn’t want to have your death on our consciences, Lindsay. 🤣☠️🤣
Of course, there’s much more on the actual episode, so have a listen if you can. Find us on Apple Podcasts – subscribe to us – you won’t regret it!
Plus, if you’re losing sleep over a particular marketing/business related problem during this Covid-19 economic uncertainty, or if you have a guest idea on the topic, let us know. Drop us a line at c+p digital.
And as always, sweet dreams…well, hopefully!
