C+p digital founder and Chief Content Strategist, Susan Diaz is a digital marketing believer with a strong focus on delivering effective content as a tool for conversion. Susan has a fully grown-up human’s amount of experience in content. On every side of the marketing table. Advertising. Broadcast. Corporate. Digital – long before it became ‘required reading’. She began her full-time entrepreneurial journey in 2011 as a new mom and recent immigrant to Canada. As a solopreneur, she focussed on creating content in different formats, with the intent of showcasing skill and voice for some of the most ‘boring’ industries in the content world. She’s evolved into a digital marketer with deep niche knowledge in finance, technology, and health. Her team vision involves blurring the lines between ‘agency and client’, creating a model that brings senior talent together in a way that prioritizes flexibility, accountability and growth. Susan is a strong advocate for west-end Toronto living, where she lives with her husband and 7-year old. She is a non-preachy vegetarian. And in a past life, she was a chocolatier. (True story. She can make hand-painted truffles.)
Dayjob: The mystic
Superpower: X-ray vision for people, patterns & problem solving.