Well. This past month or so has been fun, hasn’t it? 😬 😷 😬
Welcome to another edition of The 4AM Report – our weekly look at what’s keeping us marketers and fellow business peeps awake at night.
And I don’t know about you, but not many of us are getting great sleeps these days – what with the Covid-19 virus, social distancing, and (lord help us) some of us having kids at home 24/7!
Hence, we’ve shifted our focus a bit these past few weeks – and today, we’re delivering a FIVE EPISODE roundup of our podcasts, centered around the things affecting small businesses and entrepreneurs right now.
How do we market during Covid-19 without looking or sounding tone-deaf? How best can we help our clients? What in the HECK is happening to our bank accounts!! 💸💸💸
These five episodes touch on all of the above and more. You’ll learn:
🦠 That things can change on a dime and you’ll need systems in place to allow you to pivot.
🦠 How to read the room, and un-gate your content where possible.
🌟 The importance of communicating with your financial advisor directly in times like these.
🌟 How to step away from things you can’t control, and focus on what you CAN.
💰 How businesses can tweak financials to ride out this storm
💰 Steps to reduce the amount of money you need each month to run your company
And now for the guest list:
Colleen O’Connell-Campbell, lead of O’Connell-Campbell Wealth Management at RBC Dominion securities, and Wendy Brookhouse, founder of Black Star Wealth – two brilliant financial minds who share their thoughts on staying fiscally solvent throughout this crazy crisis!
Martin Waxman, who basically does it all – specializing in Digital and Social Media Strategy, is a LinkedIn Learning Author, a Social Media Professor, conducts research into AI, and leads custom-tailored social media and communications workshops and training for organizations. Trust us. He knows how to deal with marketing in the time of Covid-19!
And of course, US! Will and I talk about the importance of sharing – (HINT: drop the dreaded “opt-in” button in your content marketing!), and how to adopt what we call the “Five Degrees of Simplification” – AKA “The Toddler Method” – there’s even a special “Toddler” workbook available you can download for free.
This will pass, and you want your business to be as sound as possible when it does – so press pause on the stress and worry and have a listen (all links in the guest list)! Enjoy!