Always extra. Never basic.
Say hello to ‘Morticia’.
Here’s the backstory on how she relates to the way in which I craft my own voice 👇
‘Morticia’ was a name bestowed on me by my alumni colleagues at the last advertising agency I worked at. It began at an alter ego party, and stuck because of dark humour, and apparently, my seemingly easy ability to get people to do my bidding. (I was group account director at the time so there was a LOT of keeping people happy rolled into the job)
Over the years since then, I’ve looked back at that moniker and used Morticia as my alter ego regularly!
To say the things I may be too anxious to say.
To hide behind when my feelings were hurt and I had to mow on regardless.
To channel my best project management abilities.
Morticia is formidable. And I love her.
In 2018 I had this photo taken to immortalize my ‘Morticia’ spirit.
5 years later, I don’t have to hide behind Morticia as much.
But I’ll tell you what… without Morticia, there would be no UNboring.
No podcast.
No book.
Just a sad soul working at a high paying job and drowning her sorrows in more shoes she wouldn’t wear 🤷♀️
Is there a personification in your life that you can think of?
There’s power in those stories.
It goes much deeper than marketing.
It’s who you are.
And it feeds into how you show up online.
Join me for: How to build an UNboring voice on the interwebs
This is your exclusive invite to a free 50 minute virtual workshop designed for startup founders, content marketers, and department leads to help craft an intentional and memorable voice online in a time of great clutter and performative actions.
In this workshop, you will learn (and practice):
✅ How to conduct informal research with your target audience on what they enjoy about interacting with you
✅ The 3 levels of memorability in crafting an online persona (and how to practice them)
✅ How lean into the things about you that make people smile
Date: Mar 30, 2023
Time: Noon EST
Duration: 50 minutes including hands-on working session
Drop me an email or DM on LinkedIn if you’d like to register.
