My eyes blurry from 12 straight hours of staring at the screen, I hit ‘post’ on one last piece of digital content.
I already knew the outcome.
I was lost among the cookie-cutter marketing.
I was about to shut the laptop for the night, when I saw it.
A blooper reel!
My tired eyes re-focussed.
It had hundreds of likes. And actual comments. The engagement was through the roof.
I smiled for the first time that day.
And I watched the entire thing.
I wish people would entertain more in their business content. I sigh.
up your digital content EQ
Paddle into the pool of newsjacking/reactive social.
Use emojis, visuals, GIFs and memes to add intonation and diffuse tension.
Use metaphors far outside of your field. Bonus points for pop culture.
Riff with other brands/individuals whose humour appeals.
Even in the darkest days of humanan tragedies, people used laughter to cope, to survive, to resist.
Never underestimate the twisted minds of human beings.
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"What keeps you up at night?" (and d-list celebrity-dom)