Let’s talk about possessive pronouns.
Some of my friends make fun of me because I often tend to and attribute things (or people) TO people. It’s like this: “your mom” or “your friend” or “your client”.
Some of the braver, and closer, of those friends have told me along the way that the usage of the pronoun “your” makes them feel like I am not signing up for the act of “belonging”.
I spent some time over the years thinking about why I do that.
And the answer I tend to come back to is that I was likely trying to create boundaries, and clear ownership; but that was not the need of the moment.
What that’s taught me is that people really do want a shared sense of ownership, or experience, or space.
The easiest way this translates into your writing is to use “our” in your sentences.
Use that first person.
Bring yourself into the story.
Bring yourself into the category.
Bring yourself into the industry.
Do this even if you are not part of the exact same team.
Use possessive pronouns in your writing.
Explore the power of “our”.