And that’s a wrap on Season 1 of our scrappy little micro podcast, The 4 am Report.
Two months ago, we thought, let’s give this podcasting thing a try. We had a good idea (a MICRO podcast) and an interesting angle (capitalizing on our work stress sleeplessness).
So we bought some equipment. Set up a sort-of recording studio. And invited some of our colleagues and industry friends to join us.
Cut to now. 10 episodes later. And we’re leaning in folks. Season 2 is coming soon.
To close out Season 1 we have the “Swiss Army Knife of marketing”, Phil Yetman on talking to us about strategy and end-to-end thinking when it comes to doing inorganic social media ad buys.
“One thing I like to tell my clients is an ad buy on its own is like a band going on stage with just the singer. It’ll probably work, but it’s not going to sound as good and not going to be as great if the whole band was on stage playing together.”
Phil brings a design and technical background to digital project strategy and management, creating a valuable asset to the agency and clients we serve. He has planned and executed successful, award-winning campaigns for product based clients on both a local and national level, and has managed accounts with budgets ranging from four to seven figures.
Phil is the “swiss army knife” of marketing with vast knowledge of both consumer and business marketing and technical skill ranging from graphic design to complex online marketing campaigns. His experience includes digital management of websites, developing digital strategies, branding, social media strategy and full scale marketing campaigns.
Currently, Phil is focused on digital strategic design and integrated social marketing and search marketing.
Connect with Phil