Perfect your timing
Levity has been used as a survival mechanism in times of darkness since man first laughed.
Use it.
Death to boring marketing.
As you head into 2022, be aware the digital clutter is real.
If you want to stand out and cut the scroll, very little works.
I submit though, that what modern marketing sorely lacks right now is entertainment. Infuse your marketing with entertainment.
It’s no panacea.
But it will help.
If you’d like to dive deeper into the subject of timing when you employ humour and other forms of entertainment, I have some reading 👇
Humour in post apocalyptic times
The book is in editing 🤩 Want it?
The Other EQ: How to kill boring marketing is in its final edit, nearly ready to go to publish. As a valued member of this list, if you’d like a free copy, drop me a note and you shall have it. In digital edition first, then in print.
