Oh hey there! Let’s talk about how to up your publishing on your website, using a podcast, shall we?
Here’s what I often see:
You have a podcast that you’re regularly publishing. You’re also creating material out of your podcast, likely for heavy social use. Good job 👏
Meanwhile, you’re also offering blogs on your website that are often created from scratch.
So what happens? Your blog publishing goals are not necessarily met, because it’s hard to create blogs from scratch 🤷♀️
If you are creating some level of show-notes or writing out of your podcast, you want to consider how to amplify your creation efforts and make them count towards the SEO goals of your website.
Because here’s what I can tell you with absolute certainty:
One of the best ways in which to optimize your SEO as a small to medium business is to publish quality content more frequently on your website.
With that in mind, if you do have a podcast, or an alternative property, like a video series, leverage that, give it a home on your website, and really get the most out of it.
A few ways in which you can really boost your publishing.
When it comes to publishing on websites, the most commonly read language is writing. So how is your podcast translating to writing over and above show notes?
You could be doing long-form, short-form, or multiple other things in between. But in general, consider this:
The 500-word blog post from scratch is probably dead.
Don’t do that.
What does the typical writing that comes out of a podcast look like?
Most often, here’s what we see:
We see people put together a long set show notes: “x said this, and y said this”, and there are a lot of quotations and dialogue pulled out. It’s entirely clear to the reader that you’re writing about something that was discussed in a podcast.
I would ask you to challenge that.
That is not the only way in which you can use a transcript that comes out of a podcast. In fact, that’s probably the least of what you should be doing with your podcast transcript.
A truly good blog post that comes out of a podcast conversation has to be broken down as follows:
1) You’ve got to introduce a clear point of view, a clear takeaway, a clear hook, a clear story – whatever it might be – upfront. That’s usually what guides the headline of the blog post.
2) Please don’t call your blog post “Episode 200 with XYZ”, because that’s not going to make anyone consume the written format – that’s going to make people look for it in the listening format.
3) Instead, really think about the key point that was made. And that’s probably not going to become clear until after the blog post is recorded and processed. So start with that, and then break it down into anywhere between two and three demonstration points.
When you look at your transcript like that, you’re going to be giving the average 30-45 minute interview some serious legs 🐛
Want more details in audio form on the subject? We’ve got a podcast for that.
