Why are you
on a page about
podcasting?
Are you battling with the idea of thought leadership for you or an executive?
- Used writing for a while, with not a lot of effectiveness?
- Struggled to find bandwidth in your team to create consistent content at scale?
- Found yourself doing a lot of ‘campaigns’ and bored to death with no real meaning?
- Found a serious drop in your usual channels of engagement, post pandemic.
- Are you finding yourself freaked out at the idea of adding a podcast or video series to your plate?
Why podcasting for
thought leadership in 2020?
Podcasting is the new radio (and TV)
It’s easy listening. It’s solid learning. And you can do it in shower. At the listening speed of your choice. People in your customer set get that. Are YOU reaching them?
It’s a low investment medium
It’s a low investment medium
It’s way cheaper to regularly podcast and spin it into content in different formats than it is to create complex video projects that you use once or ebooks you design that no one downloads.
Your guests are your customers and amplifiers
The people you want to talk to are much more likely to engage in conversations when they are organic and lose the sale. People you’ve never met will know you.
We believe podcasting is a superb way to score the thought leadership gift that keeps giving!
It’s no surprise that our podcasting process is circular,
front heavy, and off your plate. Here’s how we do it.
1 Quarter of Content.
Done and dusted.
(You just show up virtually – half-day in week 1. A day for recordings in week 3. And get ready to spend an hour a day connecting with your network. There’s no way around that.)
We will namae, brand and provide visual assets for your podcast.
We will record an intro and outro, including voice over and music.
We’ll take on topic research and create
a content calendar.
We reach out to guests based on your network, and online research and book 6 guests.
6 + 1 (pilot
/explainer)
full episodes produced.
12 audiograms/video snippets from the podcasts Social media variations will be created for distribution – combined with the audiograms, video, imagery and written posts, you’ll have content to post every day on LinkedIn.
We’ll obviously set you up on a podcasting platform – and syndicate it to the top podcast media channels like Apple and Spotify.
We’ll automate your bookings and integrate it to your webspace that we will design and pass on to your developer.
We’ll create and support you in deploying a LinkedIn distribution plan.
We’ll book you on 6 podcast/video series/webinars to widen your audience.
One more time.
Get ready to show up and be present on LinkedIn.
After the 3 months,
A. We’ll provide your team with the training to take it over and run the property.
B. Offer you options to upgrade to ongoing podcast management with us.
What they’re saying about us.
Working with c+p digital to create content for clients is a pleasure. They create fresh, original content and really take the entire burden off our plate. They display a particular skill in being able to distil their recommended content strategy from a deep understanding of what works, and combining that with exceptional research and writing in almost any industry.
Volterra Digital
Andrew Jenkins, Principal, Volterra DigitalThere's nothing that they've done for us for 4 years that hasn't converted.
IQPC
Dionne Vaz, Director Marketing, IQPCThey took what we've been thinking about for 2 years and put it on paper in a few sentences
ClimateCare
Kerri Beauiieu, Marketing Manager, ClimateCarec+p have been great partners in the development of our content strategy, and the ongoing execution of our specific project needs. They’ve brought innovative thinking and practical solutions to help us manage the auditing, categorizing, and strategic positioning of several years worth of accumulated content. They’ve provided coverage and adapted flexibly to our shifting needs for consultations, working sessions, and daily progress check-ins. They’ve integrated well with our Agile & Kanban working teams, allowing a seamless extension of our small team to cover a significant amount of area. (They) are a pleasure to work with and I wouldn’t hesitate to recommend them.
Mackenzie Investments
Brad Rogers, Director, CRM & Content Strategy,We were at our final effort on this event, and our go-to content creators were not able to fit us in! They typically accommodate us, but this piece was complex and required research to really hit home. So, I worked things out with the internal chain of command, and we made c+p an offer to help cover the cost of agility. And the response was one of my favourite emails: ‘Well played, Mr. Aponte. You have yourself a deal.’ High-quality creative is worth paying for. I wish we could all afford to pay for it all the time. We can’t. But when we can, it really allows us to knock it out of the park.
IQPC
Steve Aponte, Marketing Manager, IQPC
Our
podcast
stables
Already have a podcast and want to take it to the next level, and off your plate?
podcast is one of the best ways to simplify and consolidate your marketing. With a million podcasts out there’s how do you cut clutter? And cut the time you spend bringing it all together between writers and editors and your own time planning it?
Stop driving your exhausted self into an early grave. We can help. We analyze, audit what you’re doing and overhaul your podcast a little a time, taking it completely off your plate.
Mind blowing efficiency.
Price varies based on the number of monthly episodes.
Discover our
origin story
The 4 am Report podcast is the flagship marketing property of c+p digital. Find out how we came to the podcasting party 10 years too late (or so we thought) and now rank below Neil Patel for digital marketing podcasts.
