Humour and apologies go hand in hand
If you’ve been listening to all we say, and employ an entertainment quotient in your content marketing, chances are you’ve bumped up against someone who hates it.
It’s kinda inevitable.
When you’re funny, you’ll offend some people.
Sometimes you’ll be outright wrong.
The grace is in the recovery.
And the most graceful way to recover when you’ve hurt someone is to apologize.
Just ‘I’m sorry’. Resisting the urge to qualify and add ‘but’. However tempted you are to explain and defend, get really good at the straight-up apology. There’s no need to over-explain and get self-indulgent. Be honest and straightforward.
If you practice the funnies, you must practice them safely.
When you get it wrong, or hurt someone, master the apology. You’ll need that.
If you’d like to dive deeper into the subject of graceful recovery when you employ humour and other forms of entertainment, I have some reading 👇
When you get the joke really, really wrong 🤭
My book is in editing 🤩