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c+p digital

Conversion driven digital marketing agency, focussed on creative content.

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When you get your marketing wrong react with grace

Humour and apologies go hand in hand

If you’ve been listening to all we say, and employ an entertainment quotient in your content marketing, chances are you’ve bumped up against someone who hates it.

It’s kinda inevitable.
When you’re funny, you’ll offend some people.

Sometimes you’ll be outright wrong.

The grace is in the recovery.

And the most graceful way to recover when you’ve hurt someone is to apologize. 

Just ‘I’m sorry’. Resisting the urge to qualify and add ‘but’. However tempted you are to explain and defend, get really good at the straight-up apology. There’s no need to over-explain and get self-indulgent. Be honest and straightforward. 

If you practice the funnies, you must practice them safely.
When you get it wrong, or hurt someone, master the apology. You’ll need that.

If you’d like to dive deeper into the subject of graceful recovery when you employ humour and other forms of entertainment, I have some reading 👇

 

When you get the joke really, really wrong 🤭

 

My book is in editing 🤩 

The Other EQ: How to kill boring marketing is in its final edit, nearly ready to go to publish. As a valued member of this list, if you’d like a free copy, drop me a note and you shall have it. In digital edition first, then in print.

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The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.



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