• Skip to primary navigation
  • Skip to main content
  • Skip to footer
c+p digital

c+p digital

Conversion driven digital marketing agency, focussed on creative content.

  • Email
  • About
    • Founder Story
    • Our Talent
    • Our Work
    • Press
  • Pricing
  • Insights
    • Blog: Written Resources
    • Podcast: The 4 am Report (marketing)
    • Podcasting Resource Hub
    • Post-pandy Marketing Resources
    • Podcast: ABCDEI (unlearning bias)
  • Offerings
    • DIY Podcasting for business
    • Buy UNboring
    • Save Marketing Dollars in a Recession
    • Group podcasting

Why Creators Should Stop Creating New Content

Hey, content creator, this episode of the 🎙The 4am Report🎙is all about why creators like you should 🛑stop creating new content🛑.

via GIPHY

Yes, we know that’s crazy talk. It’s controversial. Just hear us out. 

On the show, we discuss why you need to think like a mixed media artist🎨. They take pride in zero waste – in finding things and reimagining them. 

We say, audit what you have to find those gems that worked well in the past and then repurpose them in the way that mixed media artists would.

“You’d put on a fresh coat of paint, rearrange things a little differently, maybe switch up the intro, or add a new chapter to something,” Will shares.

We discuss the two steps to repurposing: 

  1. Reclaim something that already exists and has a good track record – and give it more play
  2. Reimagine the way you introduce a piece of content (maybe tell a little story and link to the post) to change up the way you’re promoting that content.

Without giving away the whole episode (we want you to listen to it!), it’s a bit like creating different invitations to the same party.

via GIPHY

Don’t be that guy. Nobody’s telling you not to create, just create in a different way.

Ready to take on our challenge? Just resist the urge to start something new… and work with something you already have🖌. Let us know how it goes!

For more on why you should stop creating new content, you’ll have to 👂listen to the episode👂. 

Want to chat more about your marketing concerns (or any of your content!)? Give us a shout at C+P Digital – we would love to help!

Plus, if you’re losing sleep over a particular marketing/business related problem or if you would like to suggest a guest on the 4AM Report, let us know.

You can find us on Apple Podcasts – subscribe to us – you won’t regret it!

And as always, sweet dreams😴…well, hopefully!

 

Footer

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube


One more plug to get you to subscribe to “Thirst List”.
The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.



Our Story
Post-pandy marketing resources
The 4AM Report Podcast
Work With Us
Blog

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

 

Contact Us

PO Box 30019, Toronto, ON, M6P 4J2

c+p digital. Rights Reserved. © 2023

Copyright © 2023 · C+P Digital on Genesis Framework · WordPress · Log in