Hey, content creator, this episode of the 🎙The 4am Report🎙is all about why creators like you should 🛑stop creating new content🛑.
Yes, we know that’s crazy talk. It’s controversial. Just hear us out.
On the show, we discuss why you need to think like a mixed media artist🎨. They take pride in zero waste – in finding things and reimagining them.
We say, audit what you have to find those gems that worked well in the past and then repurpose them in the way that mixed media artists would.
“You’d put on a fresh coat of paint, rearrange things a little differently, maybe switch up the intro, or add a new chapter to something,” Will shares.
We discuss the two steps to repurposing:
- Reclaim something that already exists and has a good track record – and give it more play
- Reimagine the way you introduce a piece of content (maybe tell a little story and link to the post) to change up the way you’re promoting that content.
Without giving away the whole episode (we want you to listen to it!), it’s a bit like creating different invitations to the same party.
Don’t be that guy. Nobody’s telling you not to create, just create in a different way.
Ready to take on our challenge? Just resist the urge to start something new… and work with something you already have🖌. Let us know how it goes!
For more on why you should stop creating new content, you’ll have to 👂listen to the episode👂.
Want to chat more about your marketing concerns (or any of your content!)? Give us a shout at C+P Digital – we would love to help!
Plus, if you’re losing sleep over a particular marketing/business related problem or if you would like to suggest a guest on the 4AM Report, let us know.
You can find us on Apple Podcasts – subscribe to us – you won’t regret it!
And as always, sweet dreams😴…well, hopefully!