• Skip to primary navigation
  • Skip to main content
  • Skip to footer
c+p digital

c+p digital

Conversion driven digital marketing agency, focussed on creative content.

  • Email
  • About
    • Founder Story
    • Our Talent
    • Our Work
    • Press
  • Pricing
  • Insights
    • Blog: Written Resources
    • Podcast: The 4 am Report (marketing)
    • Podcasting Resource Hub
    • Post-pandy Marketing Resources
    • Podcast: ABCDEI (unlearning bias)
  • Offerings
    • DIY Podcasting for business
    • Buy UNboring
    • Save Marketing Dollars in a Recession
    • Group podcasting

Why podcasts are the Trojan Horse of business conversations

How can you specifically cater your podcast for your business goals? Here are five types of business goals podcasting could be serving.

1) Product – to serve product sales goals, you’ll need to create information around the category and problems solved.

2) High ticket services, or enterprise level deals – you really want to think about how to speak to your ideal client profile via your podcast. Remember, we’re not talking about hitting on your podcast guests (duh), but the more you speak to the type of people you’re hoping to serve, the sharper your messaging becomes for those who do want to work with you.

3) Also consider the role of a podcast as it relates to your goals with partnerships, collaborations, recruitment.

 

Want to learn how to build podcast infrastructure that pays?

Slide
Yes please!

4) Funding (particularly if you’re a product that’s on a funding trail) – think about the right level of showcasing of your thought leaders, your founders, your executives to make sure that you are getting into conversations with the type of people you want to partner with. 

5) Fundraising – in an age where purpose is as important, if not more important, than profit, you definitely want to be thinking about how to make sure you’re using tools like a podcast powerfully to shine your beacon for the causes you support.

Calendar with intention

Focus on having a good mix of guests who offer diverse perspectives. Make sure that you have a great format mix that is not entirely reliant on interviews, and, most importantly, make sure that you have the bandwidth to keep executing what you have committed to audiences at the start. Whether they notice it or not.

Footer

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube


One more plug to get you to subscribe to “Thirst List”.
The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.



Our Story
Post-pandy marketing resources
The 4AM Report Podcast
Work With Us
Blog

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

 

Contact Us

PO Box 30019, Toronto, ON, M6P 4J2

c+p digital. Rights Reserved. © 2023

Copyright © 2023 · C+P Digital on Genesis Framework · WordPress · Log in