How can you specifically cater your podcast for your business goals? Here are five types of business goals podcasting could be serving.
1) Product – to serve product sales goals, you’ll need to create information around the category and problems solved.
2) High ticket services, or enterprise level deals – you really want to think about how to speak to your ideal client profile via your podcast. Remember, we’re not talking about hitting on your podcast guests (duh), but the more you speak to the type of people you’re hoping to serve, the sharper your messaging becomes for those who do want to work with you.
3) Also consider the role of a podcast as it relates to your goals with partnerships, collaborations, recruitment.
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4) Funding (particularly if you’re a product that’s on a funding trail) – think about the right level of showcasing of your thought leaders, your founders, your executives to make sure that you are getting into conversations with the type of people you want to partner with.
5) Fundraising – in an age where purpose is as important, if not more important, than profit, you definitely want to be thinking about how to make sure you’re using tools like a podcast powerfully to shine your beacon for the causes you support.
Calendar with intention
Focus on having a good mix of guests who offer diverse perspectives. Make sure that you have a great format mix that is not entirely reliant on interviews, and, most importantly, make sure that you have the bandwidth to keep executing what you have committed to audiences at the start. Whether they notice it or not.