I won’t repeat the short-attention-span blather that marketers like to spout.
I will tell you that you are under-utilizing video and visuals in the extreme.
Especially in email marketing.
And to drive that point home, I will practice what I preach.
Watch minute 7:25 – 9:25 in this video below 👇
It’s about thinking beyond cover art for podcasts and it makes some valuable points on how keeping your video on will be the gift that keeps giving if you’re running out of visual content.
Ps: This weekly column started out as a testing ground for my book, “The Other EQ: How to kill boring marketing”. The manuscript is done and in production. If you’d like a free advance copy of the book sent to you (at the end of the year), send me your deets.