Repeat after me 👇
Article headlines do not need to be list posts to be good 🙅♀️
Here are a few categories of headlines to master instead for your articles (aka ‘blog posts’).
Thought leadership/category headlines ⏩
Let’s start nice and easy with some of our article headlines at c+p digital. We’re obvi fairly unafraid of speaking our minds and have a great deal of agility in our process, so we tend to write a lot of headlines in the thought leadership space. Here are some examples (you can click through to read the articles and see what they deliver)
- How to continue marketing in the face of crisis
- Pay attention to the marketing phenomena around you (hint: TikTok)
- Consolidating your podcasts
Headlines that involve the use of the word “Why” 💁♀️
“Why” implies there’s learning to be had within. It also suggests that you are about to read a story.
Here’s a very famous example of a hugely successful “why” headline 👇
Note my pet peeve here: when you use “why”, “how” and other words that seem like a question, please don’t use a question mark to punctuate. When you use it in the context of the example at hand here, it is a statement, not a question.
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Competitive headlines 🥊
When you add versus or vs in your headline, you’ll hook people with your competitive stance. It’s a position of confidence, fact, and power. And it always elicits curiosity. One of my favourites is this one from Marcus Sheridan – Fiberglass vs Concrete vs Vinyl Inground Pools: Which is Best?
Science/data backed headlines 🧪
We live in an age of data overload. Let’s use it. Headlines that convey insight based on data (whether quantitative or qualitative) always do well. I like this example from Gong (Revenue intelligence blog) How To Write A Sales Email: What The Data REALLY Says
Go forth and write better article headlines!