Your boss wants you to make a podcast From 1 podcast episode, you should expect to mine no less than 10 pieces of content for distribution. This will multiply the reach of the average content calendar manifold. What are the 10 pieces? 1 x blog post 3 x social posts (written – snippets of the blog post ) 3 x social posts (visual cards – quote and visualization of key points) 1 x video promo (atleast) 1 x email (NOT a ‘please listen to my podcast’ email – a proper tip or teaching email) And that’s just the start. For deeper learning, listen to this week’s episode.